When it comes to selling your home, timing, exposure, and strategy matter. That’s why Compass created a 3-Phased Marketing Strategy that empowers homeowners to choose how and when their property is presented to buyers—without rushing to the public market.
Here’s how Compass helps sellers achieve maximum results, with more control and less stress:
PHASE 1: Compass Private Exclusive
Where savvy sellers start.
Think of this as your soft launch. Listing your home as a Private Exclusive means it’s quietly marketed to Compass’ nationwide network of over 34,000 top agents and their qualified buyers—without making it public.
🔹 Test your pricing and gather feedback
🔹 Create early interest and demand
🔹 Avoid days on market or public price drops
🔹 Maintain privacy while still marketing strategically
This phase is ideal for sellers who want to keep the sale discreet, test the waters, or potentially receive a premium offer from a motivated buyer who values certainty and exclusivity.
→ Learn more about Compass Private Exclusives
PHASE 2: Compass Coming Soon
Go public, but still protect your listing.
Next, your listing appears on Compass.com as a “Coming Soon” property. This gives your home premium exposure to agents and buyers online—before it hits the MLS.
🔹 Build excitement and urgency
🔹 Avoid showing days on market or price drop history
🔹 Gain valuable insights from buyer activity and agent engagement
🔹 Improve your chances of ranking higher on Google
You also retain more control over your data—unlike on third-party sites, where outdated photos and personal details can live on long after your home sells.
→ Learn more about Compass Coming Soon
PHASE 3: Go Live on All Platforms
The final push—now with strategy and data to back it up.
With pricing feedback and demand already building from Phases 1 and 2, it’s time to go live on the MLS and third-party websites like Zillow, Realtor.com, and Redfin.
🔹 Launch your home with confidence
🔹 Attract serious buyers with a polished, market-tested listing
🔹 Benefit from pre-marketing that increases visibility and reduces the risk of price cuts
This is where traditional selling meets modern strategy—and where Compass sellers often see standout results.
Pre-Marketing by the Numbers
Based on Compass data, listings that go through Phases 1 and 2 before hitting the open market see:
📈 2.9% Higher Closing Prices
⚡ 20% Faster to Contract
💸 30% Less Likely to Drop in Price
Your Home. Your Choice.
At Compass, we believe in giving you control over your home sale—how it’s marketed, who sees it, and when. You’ll work with a professional who understands your goals and tailors the process to meet them.
If you’re thinking about selling, let’s talk about how we can put Compass’ 3-Phased Marketing Strategy to work for you.
🖤 When you think of real estate, think of The Denver Group. 🖤
If you found this info helpful, check out this post about Compass Concierge.
