Help us welcome this week's guest author: Joe Thompson. Joe is a Seasoned media expert with years of expertise operating VisuTour, which is becoming Inhouse. He specializes in real estate photography and videography. Founder and owner of a thriving media agency, capturing the essence of properties through stunning visuals is his bread and butter. Adept at producing high-quality content, this professional crafts immersive experiences that elevate real estate marketing to new heights. Learn what Joe had to say about the importance of quality media when looking to sell your home by reading below.
Having owned and operated a leading real estate media agency for the past nine years, when asked to write a blog post about the importance of using professional media when selling a home my thoughts excitedly exploded into a thousand ideas and thoughts. After spending a lot of time thinking, I narrowed it down to two simple points that I think can help anyone considering the sale of what can be our largest assets.
The goal of all real estate media any qualified agent comes down to:
1) Creating attraction
2) Telling a story
By doing these two things, the best agents know that they are attracting a buyer who will ultimately be the best fit, is the most qualified and can offer the most for your home. There is a difference in approach depending on the style of a home and needs of individuals. Is this person or family going to be waking up on Sunday mornings to make pancakes around the kitchen island or are they looking for a place to build their work from home office empire? Are they looking for a home with a fitness studio and gear closet included? A more traditional home might require more wide shots showing an overall room or focusing on a space where the family will gather and spend time. While a more modern home might benefit more from straight on shots telling the story of the contemporary design, maybe even focusing on smaller details.
Creating Attraction
While this seems simple enough that we want your home to look as attractive as possible, it goes much deeper than this. Every day we are bombarded with media, advertisements, news, and life obligations. Photos of your home on the market can’t just be "good enough to look nice," they have to be good enough to capture human attention, draw them in and motivate them to take the next step. That next step could be as small as looking at the rest of the media then reading the description or as big as setting up a showing and putting in the best offer possible.
Creating attraction is about the hook and the power to connect with buyers so that they feel like they want more. Photos and video are the DOOR inviting them to come on in & take that next step.
Telling the Story
Once someone is attracted to your home, we want to connect with them emotionally. This is done through telling a home's story. Connecting with a story helps buyers envision your home becoming their home, your largest asset becoming their largest asset. Their chance to grow and live their next phase of life in the place that they will spend more time than anywhere else. The more someone can understand how a home is a fit for them the more likely they are to bring their best offer to the table. This includes showcasing your home in the best light possible.
Is the future homeowner going to be waking up on Sunday mornings to make pancakes around the kitchen island or are they looking for a place to build their work from home office empire? Are they looking for a home with a fitness studio and gear closet included? A more traditional home might require more wide shots showing an overall room or focusing on a space where the family will gather and spend time. While a more modern home might benefit more from straight on shots telling the story of the contemporary design, maybe even focusing on smaller details.
So how does a real estate agent do this? In part, by working with the right media partner.
Making attractive home media seems universal, but even an untrained eye can tell which photos look incredible and which are falling short, regardless of the home. The problem is, if your media falls short, buyers may attribute that to the house instead of knowing that the wrong technique was used when creating media. Basic elements include: camera position, image composition, the right image brightness, color accuracy and quality/clarity of the image. Your agent is an expert in how to create the most attractive listing possible and therefore they should have only the best media partners on the market.
In wrapping up our exploration, it's clear that the crux of the entire process lies in the narrative. The story is the bridge that intimately connects prospective buyers with a home. As we've delved into the world of online media, the magnitude of this task becomes evident—it's a significant hill to climb. The narrative unfolds through diverse media channels, with critical emphasis on composition (camera positioning, angles, height) and the focal points presented in the visuals. Ultimately, it is the story and imagery combined that weaves the threads of connection between a property and its potential owner, making media an integral aspect of the real estate journey.
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